The (yew Daily has at least one thing over modern vans: it's been on TV. Florists, bakers and the like might as well look elsewhere as this van is best at home thundering up and down the highways of Britain laden down to the gills with cargo. 5-tonne Daily has been introduced.
It now has an updated engine, new brakes and interior changes.
1997 Iveco 3510 turbo daily TREUIL Commercial Vehicle
The opportunity in question is to use lveco's heavy dealers who have large territories covered with a sales hub and servicing satellites.
Although Dailys have always been favourites with large fleets due to their durability and keen pricing, the design was sorely dated and some way behind the refinement of a modern 8.
Iveco Motorhome 9/6 berth White Diesel Massive camper that needs finishing off and best to be taken on by someone with some knowledge of engines and mechanics.
Sitting on a ladder frame chassis, the Daily is a big truck scaled down rather than a smaller van scaled up.
The question is whether a greater presence on its own will increase sales or whether these latest improvements will add to the appeal.
All come swathed in plastic round the bottom end with a massive slablike dashboard.
A couple of months before last year's launch we were regaled with the latest model finished in what's most kindly described as day-glo green, appearing as if by magic thanks to a European answer to Paul Daniels.
Later in the advert, prospective customers were invited to ring a number for details while the more churlish among us were tempted to think it'll need a touch of magic to persuade them to part with their cash. But this is the area where Iveco sees an opportunity for growth—it already takes about 65% of the 8. 8 litre engine. The Iveco Daily is the Mike Tyson of the van world, noticeably stronger and tougher than the opposition.